Scotch & Soda

A freelance booking which turned permanent, I was tasked with heading up copy and leading a team of three copywriters and freelancers. My role was all-encompassing: from ecommerce, to social media, to press releases, my eyes – and words – were across them all.

Working closely with the CMO, I ensured that content was rooted in the brand strategy, and together with the Analytics team, delivered stories that engaged with our consumers and B2B audiences. A new brand tone in line with the company’s rebranding was also created and implemented under my watch.

A diverse role which combined management and writing, it mixed the creative – editorials, film scripts, stories which kickstarted the imaginations of our designers to create each season’s collections – with the pragmatic – SEO, product descriptions – and required switching writing styles constantly.