Loop Earplugs

As senior editor and writer for Loop – the Belgian scale-up disrupting the global hearing health space and recently named one of Fast Company’s Most Innovative Companies – I oversaw brand and commercial storytelling across channels.

Specialising in performance copy, I edited and wrote at break-neck speed across paid social, paid search, web and CRM. I also led concept development and copy for product launches and brand partnerships, including Swarovski – Loop’s fastest-selling collaboration to date.