Native English freelance writer, editor & content consultant with over 16 years’ experience in fashion, beauty, travel & lifestyle.

Beginning as a journalist at The Daily Telegraph in London before turning storyteller for an eclectic mix of brands from start-ups to global players, I’ve strategised content, defined tones of voices, led teams, and written all forms of content, for all kinds of channels.
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EXPERIENCE
Freelance → Net-a-Porter & more, AMS & LDN, 2008–present
Head of Copy → Scotch & Soda, AMS, 2019–2021
Digital Content Editor → Karen Millen, LDN, 2014–2015
Editorial & Features Manager → Hobbs London, LDN, 2013–2015
Style Editor→ The Daily Telegraph, LDN, 2007–2013